About Us

We have over 60 beautiful designs perfect for any little feet. We offer a unique and varied range of styles, colours and designs which reflect true value for money.

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Whether you are looking for pre-walkers, first walkers or walking shoes we have the experience and reputation to provide shoes that are always one step ahead.

Timeline

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1936

We began as a cobblers (shoe maker/repairer) before World War II. During the war we repaired shoes for the armed forces.

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1945

Following World War II, the family opened a wholesale warehouse in Liverpool City Centre selling ladies and gentlemen’s shoes.

1965

We expanded to supply sportswear and work wear selling brands including Adidas, Asics, Converse and Mizuno and Dr Marten

1979

We decided to begin importing quality leather baby and children’s shoes from Portugal and Spain, to sell alongside the range of footwear that we stocked for adults.

2001

Our sole focus became baby and children's shoes, and we began to take on more brands across Portugal and Spain.

2011

We introduced our own brand (Borboleta), that are a wide fitting baby and children's shoe, made in a factory in northern Portugal. This is the only Continental brand available in the UK that is specifically designed to fit children with wide feet or a high instep.

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2014

We became the agents for the Spanish brand Panyno in England

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2016

We decided to add socks and tights to our range of quality products.

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2017

We became the agents for the Spanish brand Andanines for the north of England.